Humble Beginnings, Family Values
Our Smile Pioneers: Ron and Allene Klinkhammer
THE UNSTOPPABLE BRUSH
An All-American, warm-hearted, started from the bottom approach to good dental hygiene. Exciting right? It gets better, our creativity, dedication to a good smile, and a commitment to excellent dental hygiene with innovative technology set us apart from any old *cough* Colgate *cough* toothbrush.
THEIR MISSION AND HERO'S JOURNEY
After six years of research and development, including several crude prototypes, Ron began product testing the three-sided toothbrush in 1990. The results were, shall we say, sparkling.
By 1993 business was business, the future looked BRIGHT. We were top sellers in all major retailers like Safeway, Walgreens, and even the coveted Costco. What we couldn't compete for in marketing, we made up for in GUMption.
( Sorry we love a good pun )
But after 1996, the company had to face the tooth truth. We couldn't maintain our national distribution.